Flag for Bündner Tagblatt
While redesigning of the Swiss newspaper „Bündner Tagblatt“ the Hamburg agency twotype took the chance to step back to the original newspaper head with blackletter and historical coat of arms—combined with a modern text font. Since both coat of arms and lettering exist as archive images only, both were reinterpreted, vectorized and brought to a contemporary appearance.
In the coat of arms three optical sizes are provided to correspond perfectly to the circumstances of each application: Whether as a generous newsletter flag, in a reduced representation on the Web or as microscopic apple stickers.
The blackletter emphasises—such as the coat of arms—the traditional roots and local orientation of the newspaper, but remains modern and clear by reducing the letter shapes and adding an inline contour.