Market Hall Café Prag

Almost 60 years after its opening the market hall Café Prag in Dresden, is expanded and reopened. In this context also the corporate design of the historic building with gastronomic specialities from around the world has been revised by the agency Produce Me.
To enhance the existing lettering, a step back to the aesthetic variant from the end of the 50s was the right choice: Slightly nuanced and vectorized accurate, now it is used as logo in different optical sizes for the corporate design of the market hall and on the building’s facade — with great purposes of monument protection.