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markthalle, cafe prag, dresden, produce me, redesign, Lebensmitteleinzelhandel, überarbeitung, anpassung, modifikation,schriftzug, lettering, wortmarke, custom type, schriftzug, signet, historisch, typografische Anpassung, Jakob Runge, Type-Job, optische größen, schwungvoll, zierschwünge, swirls

Market Hall Café Prag

Almost 60 years after its opening the market hall Café Prag in Dresden, is expanded and reopened. In this context also the corporate design of the historic building with gastronomic specialities from around the world has been revised by the agency Produce Me.
To enhance the existing lettering, a step back to the aesthetic variant from the end of the 50s was the right choice: Slightly nuanced and vectorized accurate, now it is used as logo in different optical sizes for the corporate design of the market hall and on the building’s facade — with great purposes of monument protection.

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Custom, Identity, Lettering, Logo, brand

commissioned by Produce Me

markthalle-cafe-prag.de

Images of Corporate Designs by dear-robinson.com

2014

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Jakob Runge

Type & Graphic Design

Hinterhainberg 4a
94496 Ortenburg

E: runge{ät}jakob-runge.de
T: +49 (0)176 21821289

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2009—2023 Jakob Runge

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